市场营销
A degree in this field gives students a comprehensive understanding of the concepts and techniques needed to plan and execute the conception, 定价, promotion and distribution of goods and services by creating exchanges that will satisfy individual and organization goals. Covering topics such as marketing management, marketing 研究, 销售 management, 广告, international marketing and online marketing, this program equips graduates to be ready for careers in 广告, 销售市场营销, and product or brand managing.
市场营销 is a management process that includes all of the activities involved in bringing products (goods or services) to their successful delivery to customers. Most people mistakenly identify marketing with selling 和推广. The marketing activities involved in bringing products to market include marketing 研究, product development, 定价, marketing logistics, marketing channel management, wholesaling and retailing, 和推广, including 广告, 促销活动, and personal selling. Two other major areas of marketing are industrial marketing, which focuses on developing and selling products to companies, and international marketing which focuses on marketing in other countries.
Principles of 市场营销 is the foundation course which provides an overview to the discipline. 市场营销 管理 is designed to allow students to develop problem solving skills through marketing case analyses. Consumer Behavior provides students with an opportunity to develop an in-depth understanding of consumer behavior phenomena that are so vital to business success. 市场营销 研究 focuses on developing specialized marketing 研究 skills. Having satisfied the requirements of these courses, students may select various elective courses to suit their own needs.
Courses for this program are also available in an accelerated 8-week format in 马科姆县 at the OU Anton/Frankel Center in Mount Clemens.
韦德体育app官网
约翰金
教师 adviser - major
[email protected]
Brandon Gustafson
教师 adviser - minor
[email protected]
The 市场营销 minor is tailored with courses to maximize students’ abilities to gain knowledge and skills in a concentrated time frame. 学生s looking to minor in 市场营销 can pair this concentration with a variety of other business and non-business majors.
The career opportunities for 市场营销 minors are plentiful and varied. Some examples of employment OU students may find with a 市场营销 minor include marketing analyst, 销售 representative, and experiential marketing. Career services can help students narrow their career focus.
Just like 市场营销 majors, students who minor in 市场营销 have access to several different student organizations on OU’s campus. Some student organizations are AMA, the American 市场营销 Association and Alpha Kappa Psi, the business fraternity. These organizations give students the opportunity to become more involved with the student body, develop leadership skills, open doors for internships and jobs, and cultivate friendships that can last a lifetime.
韦德体育app官网
Brandon Gustafson
教师 adviser - minor
[email protected]
约翰金
教师 adviser - major
[email protected]
The OU Pledge is Oakland University’s commitment to provide undergraduate students with opportunities for meaningful, hands-on learning. This commitment seeks to enhance students’ academic knowledge with experiential learning, internships and/or 研究 experiences that empower them to make substantive professional contributions.
SKILLS AND ABILITIES
- Insight into consumer behavior and motivation
- Analysis (using facts and figures)
- Listening (seeing the customer’s point of view)
- Problem solving/creativity
- Interpersonal (interacting and motivating people)
- Generalizing from cases to theory
- Logical thinking
- Communication (written and verbal)
ORGANIZATIONS THAT COMMONLY EMPLOY MARKETING MAJORS
- Bosch Automotive
- 旗星银行
- Gongos研究
- 凯利服务
- Mars Advertising Co.
- Morpace
- Rocket Companies
- 斯帕集团公司.
- 团队底特律
- United Wholesale Mortgage
CAREER OPPORTUNITIES
The major in marketing develops the specific skills, modes of analysis and background to work in the marketing area of a profit-making business or not-for-profit enterprise. It is designed primarily for students who intend to pursue careers in fields such as marketing, 销售, 研究, product development and management, 广告, 沟通, retail buying and distribution management.
For more information on careers, please visit:
职业选择
- Advertising Executive
- 品牌经理
- 买家
- Direct Sales Manager
- Distribution Manager
- 资金筹集活动
- International Marketer
- Market Representative
- 市场营销 Field Coordinator
- 市场营销 Planner
- Merchandising Manager
职位空缺
Access thousands of job and internship postings on 握手. 握手 also provides the latest news from OU Career and Life Design, exclusively for OU students and alumni.
MARKETING ORGANIZATIONS AT OU
AMA @ OU (American 市场营销 Association)
C3 @ OU (Case Competition Club)
学生 Organizations
职业前景*
Wage Range | $39,810- $112,170
Median Annual Wage | $66,690 - $133,560
National Growth | 10% from 2020 to 2030
*Data from the National Bureau of Labor and Statistics
